YouTube is the very epitome of today’s digital media culture. The platform has rapidly developed into the world’s largest archive of moving images, promising endless opportunities for amateur video, entertainment formats and viral marketing. This is the first comprehensive book to study YouTube as an industry, an archive and a cultural form. Bringing together original contributions by renowned scholars from the US and Europe, The YouTube Reader critically discusses the potentials and pitfalls of “broadcasting yourself.”
The YouTube Reader was recently re-released with a cc-license. Download the book for free here (6mb).